Masoumeh Bejaei, Ph.D.

Research Scientist

Sensory Evaluation and Consumer Research

Agriculture and Agri-Food Canada

Current research and/or projects

  • Developing models to predict apple sensory attributes using instrumental and compositional data
  • Effects of storage conditions (types and periods) on sensory characteristics of apples and cherries

Professional activities / interests

  • Sensory evaluation
  • Consumer research
  • Preference mapping
  • Statistical analysis
  • Fruit quality

Education and awards

  • Ph.D., The University of British Columbia
  • M.Sc., The University of British Columbia
  • M.Sc. University of Tehran
  • B.Sc. University of Tabriz

Key publications

  • Cliff, M. A., & Bejaei, M. (2018). Inter-correlation of apple firmness determinations and development of cross-validated regression models for prediction of sensory attributes from instrumental and compositional analyses. Food Research International, 106: 752-762.
  • Cliff, M. A., Bejaei, M., King, M. C., & McArthur, D. A. (2016). Influence of wine education on wine hedonic and confidence ratings by millennial wine consumers of different ethnicities. Beverages: 2(4), 32.
  • Bejaei, M., Wiseman, K., & Cheng, K. M. (2015). Developing logistic regression models using purchase attributes and demographics to predict the probability of purchases of regular and specialty eggs. British Poultry Science, 56(4): 425-435.