Masoumeh Bejaei, Ph. D.

Research Scientist

Sensory Evaluation and Consumer Research

Current research and/or projects

  • Developing models to predict fruit sensory attributes using instrumental and compositional data
  • Effects of storage conditions (types and periods) on sensory characteristics of fruits
  • Canadian apple supply chain study

Professional activities / interests

  • Sensory evaluation
  • Consumer research
  • Preference mapping
  • Statistical analysis
  • Fruit and vegetable quality
  • Taste research

Education and awards

  • Ph.D., The University of British Columbia
  • M.Sc., The University of British Columbia
  • M.Sc. University of Tehran
  • B.Sc. University of Tabriz

Key publications

  1. Bejaei, M.; Cliff, M.A.; Madilao, L.L.; vanVuuren, H.J.J. Modelling Changes in Volatile Compounds in British Columbian Varietal Wines That Were Bottle Aged for Up to 120 Months. Beverages 2019, 5, 57.

    2019 - View publication details

  2. Bejaei, M., Cliff, M.A., & Stanich, K. (2019, July). Development of predictive sensory models to screen textural attributes of new selections from an apple breeding program. 13th Pangborn Sensory Science Symposium, Edinburg, UK.

    2019 - View publication details

  3. Bejaei, M., Cliff, M.A., & Stanich, K. (2019). Selecting apples with better texture more quickly. Oral and poster sessions presented at BC Tree Fruit Horticultural Symposium, Kelowna, BC.

    2019 - View publication details

  4. Bejaei, M., (2018, August). How to better use surveys for collecting information for your research? Presented at Summerland Research and Development Centre, Summerland, BC.

    2018 - View publication details

Research facility

4200 Highway #97
Summerland, BC V0H 1Z0